Performance Specialist

Company Description

Scintill Infotech, with over 15 years of experience, is a leading provider of IT and digital marketing solutions tailored specifically for startups and SMEs. Our services include scalable hosting, email marketing automation, and custom web design and development to help businesses grow their online presence, attract leads, and increase revenue. We understand the challenges smaller businesses face and are dedicated to delivering reliable support and innovative strategies. Our expert team empowers clients to thrive and stay competitive in the rapidly evolving digital marketplace.

Role Description

This is a full-time, on-site role based in Gurugram for a Performance Marketer. The Performance Marketer will oversee the planning, execution, and optimization of digital campaigns to drive growth and meet goals. Responsibilities include analyzing campaign performance, managing budgets, optimizing for ROI, implementing paid ad strategies, and utilizing data insights. The ideal candidate will collaborate with other teams to deliver innovative and targeted campaigns aimed at achieving measurable results.

Qualifications

• Proficiency in Digital Marketing, Paid Advertising (Google Ads, Facebook Ads, etc.), and Campaign Performance Optimization
• Experience in Analytics, Data Interpretation, and using tools like Google Analytics or similar platforms
• Strong skills in Social Media Marketing and Email Marketing
• Knowledge of Marketing Strategies, Conversion Rate Optimization (CRO), and A/B Testing
• Excellent communication skills and the ability to work collaboratively across teams
• Strong analytical and problem-solving abilities
• Prior experience in managing budgets and optimizing advertising spends
• Bachelor's degree in Marketing, Business, or a related field is preferred