Performance Marketing & Website Manager

Position Overview

Performance Marketing & Website Manager

Key Responsibilities

1. Performance Marketing

• Plan, execute, and optimize paid campaigns across

  Meta Ads, Google Ads, Instagram, and other relevant channels

  .
• Manage

  full-funnel performance

  —awareness, consideration, and conversion campaigns.
• Conduct

  A/B testing

  for creatives, audiences, landing pages, and ad copy.
• Monitor KPIs including

  ROAS, CPA, CTR, CPC, Conversion Rate

  , and generate regular reports.
• Develop remarketing and retargeting campaigns to increase repeat purchases.
• Collaborate with the creative team to produce engaging ad content tailored to women’s fashion.
• Manage

  influencer performance tracking

  where required.

2. Website Management & E-Commerce Operations

• Oversee day-to-day website activities on Shopify / WooCommerce / Magento (as applicable).
• Ensure product listings are accurate with

  high-quality images, descriptions, pricing, sizing, and inventory updates

  .
• Improve

  user experience (UX)

  , website speed, and mobile responsiveness.
• Coordinate with developers for technical updates, bug fixes, and feature improvements.
• Implement

  SEO best practices

  —on-page, Meta tags, blogs, schema data, etc.
• Set up and optimize

  conversion tracking, pixel integrations

  , and website analytics.
• Manage homepage banners, promotional updates, festive campaigns, and new arrivals.
• Work with operations team to ensure smooth order flow, COD verification, and logistic integration.

3. Data Analysis & Reporting

• Track and analyse

  customer behaviour, funnel drop-offs, and buying patterns

  .
• Maintain dashboards and weekly/monthly performance reports.
• Recommend strategies based on data insights to increase sales and reduce CAC.
• Perform competitive analysis for pricing, products, and promotions.

4. Growth & Strategy

• Plan and execute

  sales campaigns, festive offers, and product launch strategies

  .
• Optimize landing pages to improve conversion rate.
• Suggest and implement automation flows (email, SMS, WhatsApp) to boost retention.
• Identify new digital channels and partnership opportunities.

Qualifications & Skills Required

• Bachelor’s degree in Marketing, Business, E-Commerce, or related field.
• 2–5 years of experience in

  performance marketing

  , preferably in

  e-commerce or fashion industry

  .
• Strong knowledge of

  Facebook Ads Manager, Google Ads, Google Analytics 4, Shopify / WooCommerce, and SEO tools

  .
• Hands-on experience with website management, tracking tools, pixel setup, and analytics.
• Ability to analyse data and derive actionable insights.
• Understanding of women’s fashion trends and customer behaviour (added advantage).
• Excellent communication, coordination, and project management skills.

Key KPIs

• ROAS (Return on Ad Spend)
• CAC (Customer Acquisition Cost)
• Website Conversion Rate
• AOV (Average Order Value)
• Organic Traffic Growth
• Repeat Purchase Rate
• Campaign Performance Metrics

Work Environment

• Full-time role
• Office-based / Hybrid (as per company policy)
• Fast-growing ladies’ garment e-commerce brand