Performance Marketing - Team Lead

Role Overview:

Performance Marketing Team Lead

Key Responsibilities:

• Strategy & Planning

• Develop and execute performance marketing strategies across paid search, social, display, programmatic, affiliate, and other digital channels.
• Allocate budgets efficiently to maximize ROI and meet growth objectives.
• Stay updated on industry trends, tools, and best practices.

• Campaign Management & Optimization

• Oversee end-to-end campaign execution, from planning and setup to reporting and optimization.
• Manage A/B testing, landing page optimization, and audience targeting strategies.
• Monitor performance metrics (CPC, CPA, ROAS, LTV, CTR, Conversion Rate) and ensure campaigns meet or exceed targets.

• Team Leadership

• Lead, mentor, and upskill a team of performance marketing specialists/analysts.
• Set KPIs, track progress, and conduct regular performance reviews.
• Foster a culture of collaboration, experimentation, and continuous improvement.

• Collaboration & Reporting

• Work closely with design, content, product, and sales teams to align campaigns with business goals.
• Provide actionable insights through regular reporting and dashboards to leadership.
• Collaborate with external agencies, vendors, and platforms as required.

Key Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 5–8 years of proven experience in performance/digital marketing with at least 2 years in a leadership role.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, programmatic platforms, and affiliate marketing.
• Proficiency with analytics tools (Google Analytics, GA4, Mixpanel, Tableau, etc.).
• Hands-on experience with marketing automation, attribution, and bid management tools.
• Exceptional analytical, problem-solving, and decision-making skills.
• Strong leadership, communication, and stakeholder management abilities.
• Growth mindset with a passion for innovation and testing.