Performance Marketing Specialist

Performance Marketing Specialist – Zeke International (Kakkanad, Kerala)

Location: Kakkanad, Kochi

Job Type: Full-time | On-site

Experience: 6months –2years (preferred)

About Us

Zeke International is a fast-growing global education and student mobility company, focused on simplifying international study pathways. With a strong tech backbone and a visionary approach, we help students achieve their academic dreams across Canada, Germany, Australia, and beyond.

We’re expanding—and looking for a talented Performance Marketing Specialist to drive results, scale digital campaigns, and build our online footprint.

What You’ll Do

• Plan, execute, and optimize paid marketing campaigns across platforms: Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, etc.
• Analyze performance data, A/B test creatives and landing pages, and drive ROI-focused strategies.
• Collaborate with the content and creative team to develop high-converting ad assets.
• Manage campaign budgets efficiently and prepare weekly/monthly performance reports.
• Conduct keyword research, competitor benchmarking, and funnel analysis.
• Optimize the website and landing pages for conversion rate improvements (CRO).
• Stay updated with trends, algorithm changes, and best practices in performance marketing.

Must-Have Skills

✅ Google Ads (Search, Display, Video)

✅ Meta Ads (Facebook + Instagram)

✅ Funnel building and landing page optimization (e.g. using tools like Unbounce or Elementor)

✅ Google Analytics, GA4, Google Tag Manager

✅ Strong grasp of performance KPIs (CPL, CTR, ROAS, CAC, etc.)

✅ Campaign automation and retargeting strategies

✅ Good communication and reporting skills

Preferred Skills

SEO basics (on-page & off-page)

Email marketing tools (Mailchimp, Sendinblue, etc.)

Creative mindset for ad copywriting and funnel ideas

Experience in EdTech or Study Abroad industry

Perks & Culture

Opportunity to grow in a fast-paced, visionary company

International exposure

Transparent, performance-driven environment

Friendly, collaborative team culture

Great office in the heart of Kakkanad Tech Zone

How to Apply

If you’re a data-driven marketer passionate about results, we’d love to hear from you!

Apply now on Indeed or send your CV to zekeinternationaledu@gmail.com with subject “Performance Marketing Specialist – Kakkanad”

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person