Performance Marketing Specialist – Paid Ads (B2B SaaS)

Location:

About Lystloc

Lystloc is a fast-growing B2B SaaS platform trusted by 15,000+ businesses to manage and

optimize on-field workforce performance in real-time. We are now looking for a hands-on Paid

Marketing Specialist who can scale our customer acquisition through Google Ads, LinkedIn

Ads, and Meta Ads.

Role Overview

We are seeking a performance-driven marketer with proven expertise in running and

optimizing paid campaigns across Google, LinkedIn, and Meta. This role is fully

execution-focused — you will directly manage ad accounts, optimize budgets, track CPL/ROI,

and continuously experiment to drive high-quality leads for our sales funnel.

Key Responsibilities

1. Google Ads Campaigns

• Plan, launch, and manage Search, Display, and Performance Max campaigns.
• Perform in-depth keyword research and competitor benchmarking.
• Optimize bids, ad copies, extensions, and landing pages to achieve CPL targets.

2. LinkedIn Ads Campaigns

• Set up and run lead generation and sponsored content campaigns.
• Define targeting by industry, job title, seniority, and company size.
• Optimize creatives, audience segments, and retargeting flows for maximum
• impact.

3. Meta (Facebook/Instagram) Ads

• Plan and execute campaigns for brand awareness and remarketing.
• Build custom and lookalike audiences to retarget demo visitors and drop-offs.
• Test ad formats (carousel, video, single image) to identify what drives conversions.

4. Analytics & Reporting

• Track daily/weekly performance: impressions, clicks, CPL, CAC, conversion rate.
• Implement UTM tracking and integrate campaign data with CRM.
• Prepare clear dashboards and insights for leadership review.

5. Optimization & Experimentation

• Continuously A/B test creatives, CTAs, and landing page variations.
• Reallocate budget dynamically across platforms/regions based on ROI.
• Explore new ad formats and beta features to stay ahead of competitors.

Requirements

• 3–5 years of hands-on experience running Google Ads, LinkedIn Ads, and Meta Ads.
• Proven track record of delivering B2B SaaS leads with clear CPL/CAC benchmarks.
• Strong knowledge of keyword research, bidding strategies, and ad optimization.
• Experience with lead gen campaigns targeting decision-makers (CXOs, Sales, Ops, HR).
• Proficiency in Google Analytics, Search Console, and LinkedIn Campaign Manager.
• Strong analytical mindset with ability to interpret data and make quick optimizations.

Good to Have

• Experience managing multi-geo campaigns (India + SEA + Africa).
• Familiarity with retargeting strategies and account-based marketing (ABM).
• Basic knowledge of landing page optimization tools (Unbounce, HubSpot, etc.).

What We Offer

• Full ownership of paid marketing for a scaling B2B SaaS product.
• Competitive salary with performance-based incentives.
• Fast-paced, growth-focused environment.