Performance Marketing Specialist – Paid Ads (B2B SaaS)

Location:

About Lystloc

Lystloc is a fast-growing B2B SaaS platform trusted by 15,000+ businesses to manage and 

optimize on-field workforce performance in real-time. We are now looking for a hands-on Paid 

Marketing Specialist who can scale our customer acquisition through Google Ads, LinkedIn 

Ads, and Meta Ads. 

Role Overview

We are seeking a performance-driven marketer with proven expertise in running and 

optimizing paid campaigns across Google, LinkedIn, and Meta. This role is fully 

execution-focused — you will directly manage ad accounts, optimize budgets, track CPL/ROI, 

and continuously experiment to drive high-quality leads for our sales funnel. 

Key Responsibilities

1. Google Ads Campaigns

• Plan, launch, and manage Search, Display, and Performance Max campaigns. 
• Perform in-depth keyword research and competitor benchmarking. 
• Optimize bids, ad copies, extensions, and landing pages to achieve CPL targets. 

2. LinkedIn Ads Campaigns

• Set up and run lead generation and sponsored content campaigns. 
• Define targeting by industry, job title, seniority, and company size. 
• Optimize creatives, audience segments, and retargeting flows for maximum 
• impact. 

3. Meta (Facebook/Instagram) Ads

• Plan and execute campaigns for brand awareness and remarketing. 
• Build custom and lookalike audiences to retarget demo visitors and drop-offs. 
• Test ad formats (carousel, video, single image) to identify what drives conversions.

4. Analytics & Reporting

• Track daily/weekly performance: impressions, clicks, CPL, CAC, conversion rate. 
• Implement UTM tracking and integrate campaign data with CRM. 
• Prepare clear dashboards and insights for leadership review. 

5. Optimization & Experimentation

• Continuously A/B test creatives, CTAs, and landing page variations. 
• Reallocate budget dynamically across platforms/regions based on ROI. 
• Explore new ad formats and beta features to stay ahead of competitors. 

Requirements

1. 3–5 years of hands-on experience running Google Ads, LinkedIn Ads, and Meta Ads. 
2. Proven track record of delivering B2B SaaS leads with clear CPL/CAC benchmarks. 
3. Strong knowledge of keyword research, bidding strategies, and ad optimization. 
4. Experience with lead gen campaigns targeting decision-makers (CXOs, Sales, Ops, HR). 
5. Proficiency in Google Analytics, Search Console, and LinkedIn Campaign Manager. 
6. Strong analytical mindset with ability to interpret data and make quick optimizations. 

Good to Have

1. Experience managing multi-geo campaigns (India + SEA + Africa). 
2. Familiarity with retargeting strategies and account-based marketing (ABM). 
3. Basic knowledge of landing page optimization tools (Unbounce, HubSpot, etc.). 

What We Offer

1. Full ownership of paid marketing for a scaling B2B SaaS product. 
2. Competitive salary with performance-based incentives. 
3. Fast-paced, growth-focused environment.