Performance Marketing Specialist (Meta & Google Ads Expert)

Zouma Consulting Services - APAC

3 years

0 Lacs

sahibzada ajit singh nagar punjab india

Posted:1 day ago| Platform:

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Skills Required

marketing ads technology service healthcare drive research targeting strategies regulations report metrics content test hotjar compliance data communication certification learning development

Work Mode

On-site

Job Type

Full Time

Job Description

About Us

We are a leading global technology solutions provider, dedicated to helping businesses thrive in the digital era.Our rapid expansion is powered by a strong foundation of innovation, deep expertise, and an unwavering commitment to exceptional service delivery.We're not just adapting to technological advancements – we’re shaping them. Our forward-thinking solutions are designed to transform your business, streamline operations, and give you a competitive edge in an ever-evolving market.With a presence across key international markets — including the United Kingdom, United States, UAE, Australia, and India — our diverse, global team of over 750 professionals is committed to serving clients across borders with excellence and expertise.

Performance Marketing Specialist (Meta & Google Ads Expert)

Location:

[City, Country]

Employment Type:

Full-time

About Us:

We are a premium private healthcare provider specialising in delivering world-class treatments and patient experiences. We’re looking for a Performance Marketing Specialist who can drive lead generation and growth through paid digital channels.

Key Responsibilities:

Manage, optimise and scale paid campaigns across Google Ads and Meta (Facebook & Instagram).
Conduct keyword research, audience targeting, bidding strategies and remarketing to maximise ROI.
Ensure all advertising complies with UK healthcare advertising regulations (e.g., Advertising Standards Authority [ASA], General Medical Council [GMC]).
Focus on conversion rate optimisation (CRO) – turning ad clicks into meaningful healthcare leads/bookings.
Track and report key metrics: cost per lead, conversion rate, ROI, campaign performance and insights.
Collaborate with creative, content and marketing ops teams to A/B test creatives, landing pages and offers.
Use tools such as Google Ads, Meta Ads Manager, GA4, SEMrush, Hotjar to monitor and optimise campaigns.

Requirements

Proven experience (3-5 years+) running Google Ads + Meta Ads campaigns, ideally in healthcare or lead-gen industries.
Deep understanding of UK healthcare advertising compliance (ASA, GMC) or equivalent global standards.
Strong analytical skills, ability to interpret data and act quickly.
Hands-on experience with Google Ads, Meta Ads Manager, GA4, SEMrush, Hotjar.
Excellent communication skills, comfortable working cross-functionally.
Bachelor’s degree in Marketing, Digital Media or equivalent.
Desirable: Certification in Google Ads / Meta Blueprint.

Benefits

Competitive salary + performance bonus.
Opportunity to work in a rapidly-growing/private healthcare setting.
Modern tools and data-driven environment.
Learning & development opportunities in digital marketing & healthcare.

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