Performance Marketing Specialist (Meta Ads + Google Ads)

About the Role

We are looking for a Performance Marketing Specialist who is an expert in both Meta Ads and Google Ads capable of managing full-funnel paid campaigns across Real Estate, Travel, Ecommerce, and Tech products.

The ideal candidate must excel in:

• Performance-driven campaign planning
• Optimization across Google + Meta
• Creative strategy & ad testing
• Deep analytics & ROI measurement

You will work closely with leadership, creative, content, and tech teams to run scalable campaigns that deliver high-quality leads, conversions, and strong ROAS across our brand portfolio.

Key Responsibilities

1. Campaign Strategy & Execution (Meta + Google)

• Plan, launch & optimize campaigns on Meta (FB/IG) and Google (Search, Display, PMax, YouTube).
• Create full-funnel strategies including prospecting, retargeting, and remarketing flows.
• Manage campaign structure: audiences, budgets, bidding, placements, funnels.
• Run high-ticket campaigns for Real Estate + high-volume campaigns for Travel & Tech.

2. Creative Strategy & Testing

• Develop creative direction:
• Ad copies
• Thumbnails
• Hooks
• Static creatives + UGC concepts
• Suggest landing page improvements to boost CTR, CVR, & reduce CPL.
• Conduct A/B tests across creatives, copy, bidding strategies, match types & audiences.

3. Analytics, Optimization & Reporting

• Monitor daily performance across both platforms and implement quick, data-backed optimizations.
• Analyze KPIs: CTR, CPC, CPM, CPL, CVR, ROAS, LTV, Attribution.
• Prepare weekly/monthly performance reports with insights and action plans.
• Build dashboards using GA4, GTM, Looker Studio, and native Ad Managers.
• Identify scaling opportunities & cost efficiency improvements.

4. Tracking & Technical Setup

• Set up and manage:
• Pixels
• Conversion APIs
• Enhanced conversions
• GTM events
• Custom conversions
• Work with developers to ensure accurate tracking & troubleshoot tech issues.

5. Research, Trends & Competitor Analysis

• Conduct keyword research, competitor ad research & industry trend analysis.
• Identify new opportunities for campaign growth & emerging ad formats.
• Share insights to improve offers, landing pages, and campaign architecture.

6. Cross-team Collaboration

• Work closely with:
• Creative team (ad concepts & visuals)
• Content team (ad copies, UGC scripts)
• Web & tech teams (tracking, landing pages)
• Brand strategy & leadership teams (growth planning)
• Ensure brand consistency across all paid campaigns.

Required Skills & Qualifications

• 3–6 years of hands-on experience in Meta Ads + Google Ads.
• Proven ability to run high-budget, performance-focused campaigns.
• Strong understanding of:
• Keyword strategy & match types
• Bidding methods (CPA, ROAS, Max Conv.)
• Funnels, retargeting & lookalike strategy
• Deep expertise in conversion tracking, analytics & attribution.
• Strong analytical mindset with the ability to convert data into insights.
• Experience in Real Estate, Travel, or Ecommerce campaigns (preferred).
• Ability to collaborate with creative, SEO, web & marketing teams.
• Portfolio or performance case studies demonstrating past results (highly preferred).

Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹900,000.00 per year

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person