Performance Marketing Specialist

Job Description

Seeking a Performance Marketer for an Apparel brand in Mumbai! Key Responsibilities Create a multi-channel plan to deliver Monthly & Quarterly D2C business goals Drive performance on various marketing channels: Meta, Google, Instagram, YouTube, as well as Organic, Direct and Affiliate sources of revenue and traffic Come up with insights regularly on Creative themes: what’s working, what’s not working. Accordingly, brief the Creative team to ensure we have high-performing material across the funnel Own Website optimisation and A/B testing to deliver conversion rates Track full funnel metrics closely & ensure everything is in order Ownership of customer Retention Marketing activities that add Value to the Customers & deliver high Customer Satisfaction Job Qualifications 3+ years of experience in performance marketing, with a track record of driving consistent growth for D2C brands, from the brand or agency side Experience working on Apparel brands will be a plus Strong understanding of drivers that influence Growth on D2C, and various Metrics along the funnel that ultimately deliver high ROAS Ability to understand the Creative Strategy & recommend changes Working knowledge of Retention tools & Customer journeys Top-notch problem-solving & analytical skills