Performance Marketing Specialist

PPC campaigns

A/B tests

conversion rates

• Plan, launch, and optimize

  PPC campaigns

  across platforms like Google Ads, Meta, LinkedIn, and others.
• Continuously monitor and analyze

  key performance indicators (KPIs)

  to assess campaign performance and ROI.
• Design and execute

  A/B tests

  to evaluate ad creatives, landing pages, and audience segments.
• Perform in-depth

  ROI analysis

  to ensure cost-effective campaign execution.
• Identify opportunities for

  conversion rate optimization (CRO)

  on landing pages and funnel stages.
• Collaborate with the creative, content, and tech teams to align messaging, visuals, and landing page UX.
• Stay up-to-date with platform algorithm changes, digital trends, and new ad formats.
• Prepare detailed campaign reports and actionable insights for stakeholders.

• 6 8 years of hands-on experience in

  performance marketing, paid media buying

  , or similar roles.
• Proven track record of managing high-budget ad campaigns with measurable results.
• Deep knowledge of

  Google Ads, Meta Ads Manager, Google Analytics, Tag Manager

  , etc.
• Expertise in

  data analysis

  , tracking setups, attribution models, and KPI reporting.
• Strong understanding of

  audience segmentation, bidding strategies, and funnel optimization

  .
• Proficiency in running

  A/B and multivariate testing

  for performance improvements.
• Bachelor s or Master s degree in Marketing, Business, Data Analytics, or related fields.

• Experience with

  programmatic advertising

  ,

  affiliate marketing

  , or

  retargeting strategies

  .
• Familiarity with tools like

  SEMrush, Ahrefs, Hotjar, Mixpanel, or HubSpot

  .
• Experience in eCommerce, SaaS, or real estate performance marketing is a plus.
• Google Ads and Meta Blueprint certifications are an added advantage.

• A high-growth, data-driven work culture.
• Competitive salary and incentive structure.
• Opportunity to own campaigns end-to-end and drive meaningful ROI.
• Access to premium tools and ongoing upskilling support.

Performance Marketing Specialist Application [Your Name]