Performance Marketing Specialist

Company Description

Alpha Mark Ventures is a dynamic consultancy firm founded by industry veterans with a combined experience of over 25 years. Specializing in fundraising strategies, e-commerce growth, brand development, and pitch deck creation, we empower businesses to launch, scale, and secure funding. Our services include crafting investor-ready pitch decks, driving e-commerce sales, and enhancing brand identity. At Alpha Mark, we are passionate about nurturing emerging businesses and established brands to thrive in a competitive marketplace.

Role Overview

We are seeking a results-driven Performance Marketing Specialist to join our team and lead the planning, execution, and optimization of paid marketing campaigns. You will be responsible for acquiring high-quality customers profitably through platforms such as Facebook Ads and Google Ads. The ideal candidate will come from a consumer startup or D2C background and have a strong track record of delivering high ROI results through performance marketing.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Facebook Ads, Google Ads, and other digital channels.
• Analyze campaign performance data, generate actionable insights, and adjust strategies to maximize ROI.
• Work closely with creative teams to develop engaging ad creatives and landing pages.
• Conduct A/B testing to continuously improve performance metrics.
• Monitor budgets, bids, and daily spending to ensure efficient allocation of resources.
• Provide detailed reporting on KPIs, audience insights, and learnings.
• Stay updated on industry trends, best practices, and new advertising tools or features.
• Collaborate with sales and account teams to align campaigns with business objectives.

Qualifications & Skills

• Proven experience managing paid campaigns on Facebook Ads and Google Ads (minimum 2–3 years).
• Strong analytical skills with expertise in tools such as Google Analytics, Meta Business Suite, etc.
• Experience working in a consumer startup, D2C brand, or e-commerce environment is highly preferred.
• Strong understanding of growth funnels, customer acquisition, and retention strategies.
• Ability to build performance marketing strategies from scratch.
• Proficiency with Excel/Google Sheets for data analysis and reporting.
• Excellent communication, teamwork, and problem-solving skills.
• Bachelor’s degree in Marketing, Business, or a related field is a plus.

What We Offer

• Dynamic and collaborative work environment
• Opportunity to work with multiple high-growth brands
• Competitive salary and growth opportunities
• Chance to make a significant impact in scaling emerging businesses