Performance Marketing

Job Description

Hiring for the Role of Performance Marketing About the company: - it is a disruptive direct-to-consumer (D2C) brand revolutionizing designed using evidence-based, dermatologically tested ingredients to support healthy skin and hair. They combine modern science with natural extracts, offering solutions for concerns like acne, pigmentation, and aging. Each product is crafted for efficacy, safety, and gentle care, suitable for daily use on sensitive skin types. Location: Mumbai ,Bandra Role Overview: We are seeking a skilled Performance Marketing Manager with deep experience in managing and scaling campaigns across Meta (Facebook/Instagram) and Google Ads. You’ll play a pivotal role in driving customer acquisition, improving ROI, and boosting online sales through targeted performance marketing strategies. Key Responsibilities:  Plan, execute, and optimize performance campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, Shopping, YouTube).  Manage end-to-end campaign execution including budgeting, audience segmentation, creative briefing, and performance tracking.  Monitor campaign KPIs like CAC, ROAS, CTR, and Conversion Rate, and continuously optimize for better results.  Run A/B tests on creatives, ad copies, and landing pages.  Analyze data to derive insights and present regular performance reports.  Collaborate with internal teams (design, product, content) to ensure creative and message alignment.  Stay updated with the latest digital marketing trends, tools, and platform updates Skills and Qualifications: • Experience: 3-7 years of experience in e-commerce. • Technical Skills: Proficient in Microsoft Excel. • Analytical Abilities: Strong analytical and problem-solving skills. • Education: Bachelor's degree in marketing, business, or a related field. • Industry Background: Experience in retail or personal care sectors is preferred.