Performance Marketing Manager

ob Title: Performance Marketing Manager (Meta & Google Ads)

Salary: 7,00,000 – 12,00,000 per annum
Location: Jaipur / On-site
Industry: D2C / eCommerce / Consumer Brand
Experience: 2-5 years

Role Overview

We are looking for a data-driven Performance Marketing Manager with hands-on expertise in Meta (Facebook & Instagram) and Google Ads to drive scalable growth. The role focuses on managing paid acquisition, optimizing ROI, and collaborating with creative and growth teams to achieve revenue targets.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, YouTube)
• Own end-to-end performance marketing funnel (TOF, MOF, BOF)
• Manage daily budgets, bidding strategies, and audience targeting
• Optimize campaigns to improve ROAS, CPA, CTR, CVR, and conversions
• Work closely with creative and content teams for:
• Ad copies
• Creatives
• Campaign concepts
• Perform A/B testing on:
• Creatives
• Audiences
• Campaign structures
• Monitor and analyze performance using:
• Meta Ads Manager
• Google Ads Dashboard
• Google Analytics / Shopify / CRM tools
• Prepare weekly and monthly performance reports with actionable insights
• Identify scaling opportunities while maintaining profitability
• Stay updated with platform updates, trends, and best practices

Required Skills & Experience

• 2–5 years of hands-on experience in performance marketing
• Strong expertise in Meta Ads & Google Ads
• Experience managing ₹5L–₹20L+ monthly ad budgets
• Solid understanding of performance metrics:
• ROAS, CAC, CPA, CTR, CVR
• Experience with D2C / eCommerce brands preferred
• Strong analytical and problem-solving skills
• Ability to collaborate cross-functionally with design and growth teams

Job Types: Full-time, Permanent

Pay: ₹55,000.00 - ₹100,000.00 per month

Work Location: In person