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Job Title: Performance Marketing Manager – Skincare & D2C Location: Chennai, India Experience: 4+ years Industry: Skincare, Beauty, Personal Care, D2C E-commerce We are a fast-growing D2C skincare brand dedicated to redefining the self-care experience for today’s conscious consumers. We’re seeking a Performance Marketing Manager with proven expertise in scaling paid campaigns for skincare or beauty brands, who thrives on data, experimentation, and achieving measurable growth. Key Responsibilities: Plan, execute, and scale high-performing paid campaigns on Meta, Google Ads, YouTube, Programmatic, and other relevant channels Optimize campaigns for CAC, ROAS, LTV, and conversion rates across the full funnel Ideate and collaborate on ad creatives, UGC concepts, videos, and landing page testing Analyse campaign data to deliver actionable insights and growth strategies Run A/B tests on audiences, creatives, placements, and offers Manage and track monthly ad budgets, ensuring efficient spend and strong returns Stay updated on performance trends in the skincare/beauty space and adopt best practices Coordinate with the content, design, and CRM teams to align performance campaigns with product launches, promotions, and retention efforts Requirements: 4+in years of hands-on experience in performance marketing for D2C skincare, beauty, or personal care brands Proven track record of managing large paid media budgets with consistent positive ROAS Strong analytical skills with proficiency in tools like Meta Ads Manager, Google Ads, GA4, GTM, Hotjar, Looker Studio, Klaviyo (or similar) Experience with eCommerce funnels, retargeting, and scaling new customer acquisition Creative mindset to test and iterate messaging and visual hooks for skincare audiences Excellent communication and reporting skills Bonus: Familiarity with influencer campaigns or UGC sourcing for skincare brands Show more Show less
