Performance Marketing Manager

Job Title:

• Plan, launch, and optimize paid campaigns across Google & Meta Ads.
• Develop and manage a full-funnel performance marketing strategy, including targeting, A/B testing, creatives, ad copy, and landing pages.
• Collaborate with design, content, and product teams to create compelling ad experiences that reflect a premium brand identity.
• Continuously analyse and monitor campaign performance, improving CTR, conversion rates, CPA, and ROAS.
• Manage remarketing, retargeting, and lookalike campaigns to maximize engagement and conversions.
• Track and report campaign performance using Google Analytics, Meta Ads Manager, and other dashboard tools.
• Stay up to date with the latest trends, ad innovations, and platform algorithm changes.
• Manage and optimize monthly ad budgets with a focus on ROI and accountability.

Skills & Qualifications

• Bachelor's or master's degree in marketing, Business, or a related field.
• 34 years of proven experience running high-performing Meta Ads campaigns for D2C or premium/luxury brands.
• Demonstrated ability to scale brands from 1Cr+ to 20Cr+ in revenue.
• Strong knowledge of Ads Manager, Conversion APIs, and audience segmentation/retargeting.
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Available for a full-time, in-office role (Delhi-NCR candidates preferred or willing to relocate).

How to ApplyIf you are passionate about working with a digital-first brand with international exposure, we encourage you to apply.Please submit your resume and a cover letter highlighting your relevant experience and explaining why you are a great fit for this role to inchara@scalentsolutions.com