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2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
CGBMentors is an online ed-tech platform located in Sec-2, Noida, specializing in preparing candidates for regulatory body exams such as RBI Grade B, NABARD Grade A, IFSCA Grade A, SIDBI Grade A, IRDAI AM, and more. We are currently seeking a Full-Time Google & Meta Ads Specialist to join our team. The compensation for this role is competitive and will be based on your experience. As the Google & Meta Ads Specialist, you will play a crucial role in creating, monitoring, and optimizing advertising campaigns on Google and Meta platforms. Your daily responsibilities will include setting up ad campaigns, analyzing performance data, conducting A/B testing, and adjusting strategies to enhance ROI. Additionally, you will collaborate with the marketing team to ensure that ad campaigns align with our overall marketing goals and business objectives. We are looking for a candidate who has a proven track record of managing Google and Meta/Instagram ad campaigns effectively. You should have a strong understanding of audience targeting, retargeting, lookalike audiences, and conversion tracking. Hands-on experience with Google Analytics, Tag Manager, Pixel setup, and UTM tracking is essential. Knowledge of ad copywriting and creative best practices, as well as excellent analytical and reporting skills, are also required for this role. Experience in the ed-tech industry would be a definite plus. If you believe you are the right fit for this position, please send your resume to info@cgbmentors.com along with your portfolio (if available) and a brief note highlighting your top 3 campaign wins. We look forward to reviewing your application and potentially welcoming you to our dynamic team at CGBMentors.,
Posted 5 days ago
5.0 - 9.0 years
0 Lacs
surat, gujarat
On-site
The organization in the financial services sector is looking for a Digital Marketing Lead Performance Marketing to lead digital user acquisition and campaign optimization. If you excel in data-driven environments and are eager to scale impactful campaigns, this role is perfect for you. Responsibilities: Strategy & Campaign Planning: - Develop and implement performance marketing strategies on platforms like Google Ads, Meta, YouTube, etc. - Create conversion-focused marketing funnels tailored for financial/trading users. - Drive qualified lead generation and enhance conversions through strategic targeting. Execution & Optimization: - Initiate, oversee, and refine paid campaigns from start to finish. - Conduct A/B testing on creatives, landing pages, and formats to enhance Return on Ad Spend (ROAS) and decrease Cost Per Lead (CPL). - Utilize retargeting, lookalike audiences, and segmentation to improve results. Analytics & Reporting: - Monitor essential performance metrics (such as CTR, CVR, CAC, LTV) using GA4 and ad platforms. - Provide regular and actionable reports on campaign performance. Collaboration & Growth: - Coordinate closely with creative, content, and sales teams. - Stay updated on industry trends and competitors" performance. - Experiment with new performance channels and strategies. Requirements: - At least 4-8 years of hands-on experience in performance/growth marketing. - Demonstrated success in managing substantial budget paid campaigns. - Strong analytical skills with a focus on performance and ROI. - Experience in financial services, fintech, or trading platforms is advantageous. - Proficiency in Google Ads, Meta Ads Manager, GA4, Excel, and CRM tools. - Willingness to work on-site in Surat or relocate. What's In It For You: - Join a dynamic, growth-oriented team. - Enjoy real ownership and freedom to innovate. - Competitive salary with flexibility for the right candidate. - Opportunity to create a meaningful impact. To apply, kindly send your resume to chhavi.sharma@platinoxconsultants.com.,
Posted 1 week ago
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