Performance Marketing Manager

You will be responsible for planning, executing, and analyzing integrated marketing campaigns to increase brand awareness and drive engagement. This includes developing, implementing, and managing digital marketing campaigns on Google Ads and Facebook Ads platforms. You will conduct thorough market research and competitor analysis to identify opportunities and create ad strategies that align with business objectives, including audience targeting, budget allocation, and bidding strategies. Monitoring and reporting on digital marketing metrics will be a key part of your role, providing insights to optimize strategies. You will ensure that all communication materials adhere to brand guidelines and provide actionable insights to improve campaign performance and achieve business goals. Staying up-to-date with the latest trends and changes in Google Ads and Facebook Ads platforms will be essential, as well as experimenting with new features and ad formats to keep campaigns innovative and effective. You will also be responsible for ensuring that all campaigns comply with platform policies and best practices. This is a full-time position with benefits including cell phone reimbursement. The schedule is a day shift, and the ability to commute/relocate to Agra, Uttar Pradesh is required.,