Performance Marketing Manager

Job Title: Performance Marketing Manager @ Pataaree

1. Location: Hybrid (Delhi preferred)

2. Reports to: Founder

3. Team: Works closely with Content, Design, Tech, and Sales Teams; also liaises with external agencies.

About Pataaree: Pataaree is a wedding brand specializing in crafting bespoke gifting and accessories for all wedding ceremonies and festivities. We create customized designs to complement our clients’ wedding themes, offering the highest quality, deeply personalized products. Our mission is to carve a niche in the wedding gift and accessory design space — one unique celebration at a time. We're on a mission to become the leading global brand for South Asian ceremonial gifting and wedding traditions. We're now seeking a visionary Performance Marketing Manager to lead our digital growth and build robust marketing funnels that convert hearts, not just clicks.

Role Overview You'll be the strategic and executional brain behind all performance marketing efforts, responsible for planning, executing, analyzing, and refining full-funnel marketing campaigns. You'll translate the founder's creative vision and brand soul into performance-driven strategies that deliver both revenue and resonance. This is a high-ownership role for an independent operator who has scaled D2C brands, knows full-funnel strategy, and thrives at the intersection of data, design, and cultural storytelling.

Key Responsibilities-

Strategy & Funnel Planning

● Design and implement full-funnel strategies (Awareness -> Consideration -> Conversion -> Loyalty).

● Build clear customer journeys for each key persona.

● Own the performance roadmap for Pataaree's D2C website and social channels. Campaign Management

● Plan, launch, and optimize campaigns across platforms (Meta, Google, YouTube, Pinterest) in consultation with third party marketing agencies.

● Coordinate with design/content for ad creatives and landing pages.

● Drive seasonal and ritual-based marketing campaigns (e.g., Wedding season, Rakhi, Karva Chauth).

Analytics & Optimization

● Set and track all relevant marketing KPIs.

● Conduct A/B tests as and when needed.

● Use GA4, Meta Ads Manager, Shopify Analytics, and heatmaps to drive decisions.

Team & Agency Collaboration

● Manage external performance marketing agency.

● Work closely with content, design, and product teams to align messaging and storytelling with funnel needs.

● Provide weekly and monthly performance reports to the founder.

Vision & Founder Alignment

● Participate in leadership’s strategy sessions to translate business priorities into measurable marketing actions.

● Maintain the soul, emotion, and ritual-first voice of the brand across all funnel touchpoints.

Success in 3–6 Months Looks Like:

● Achieve a minimum 2x ROAS across key channels.

● Reduce CAC by 20% through funnel optimizations.

● Drive measurable growth in revenue, email list, and returning customers.

● Establish a strong performance reporting system and clear growth playbook.

Key Qualifications-

● 4-5 years of experience in performance/growth marketing, preferably in D2C, luxury, or cultural lifestyle brands.

● Proven success managing Meta + Google Ads (experience with Pinterest and YouTube is a plus).

● Strong understanding of customer journeys, eCommerce funnels, and emotional buying behavior.

● Highly analytical; fluent in GA4, ad dashboards, and conversion optimization tools.Strong creative sensibility - can evaluate design/copy and ensure alignment with brand tone

● Excellent communication, ownership mindset, and problem-solving skills Nice to Have ● Experience with Shopify, Klaviyo, Hotjar, and email marketing journeys. Prior work with wedding, gifting, or culturally rooted lifestyle brands.

● Familiarity with NRI customer segments (especially US, Canada, Middle East).

What You'll Get-

● A chance to shape a purpose-driven, emotionally resonant brand.

● Direct mentorship and creative partnership with the leadership team.

● Opportunity to grow into a Head of Growth/CMO role as the company scales.

● You’ll have the autonomy to shape and lead the organization’s marketing direction, bringing your ideas to life and directly influencing brand growth.

Job Types: Full-time, Permanent

Pay: ₹90,000.00 - ₹100,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person