Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Gurugram (Office-based, 5 days a week)

*About Nory For You*

Nory is India’s first female fertility care brand, blending science and compassion. Founded by an infertility specialist and a mother, the brand offers clinically tested and reliable fertility care products from digital IVI kits and test strips to fertility-friendly accessories and supplements.

For more details, please visit our website : https://www.noryforyou.com/

*Position Overview*

We are looking for a data-driven and analytical Performance Marketing Manager to lead our paid acquisition efforts across Google and Meta platforms. You will play a key role in scaling Nory’s digital growth by managing end-to-end campaign strategy, optimisation, and performance reporting.

*Key Responsibilities*

• Plan, execute, and optimise paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Manage complete campaign lifecycle including strategy, setup, budget allocation, tracking, and performance optimization.
• Monitor daily performance KPIs such as CAC, ROAS, CPL, and conversions, and implement corrective actions.
• Conduct A/B testing across creatives, ad copies, landing pages, and audience cohorts.
• Collaborate with design, content, and product teams to create high-converting creatives and funnels.
• Manage remarketing funnels and optimise for full-funnel performance.
• Prepare weekly and monthly campaign performance reports with insights and recommendations.
• Stay updated on platform changes, industry trends, and competitor strategies to implement best practices.

*Ideal Candidate Profile*

• 2 to 4 years of hands-on D2C experience in Google and Meta ads management (mandatory).
• Strong understanding of performance marketing funnels, attribution models, and audience segmentation.
• Proficiency in tools like Google Analytics, Google Tag Manager, Meta Events Manager, and pixel setups.
• Strong analytical skills with the ability to interpret data and make ROI-driven decisions.
• Experience in D2C, healthcare, or wellness brands is a plus.
• Excellent communication skills, ownership mindset, and ability to thrive in a fast-paced environment.

*Why Join Us?*

• Be part of a meaningful mission: supporting families in their fertility journey.
• Work closely with the founding team in a high-growth environment.
• Opportunity to build and scale performance marketing for a purpose-driven brand.
• Office-based role at our Gurugram location with a collaborative and supportive team culture.

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Work Location: In person