Performance Marketing Manager (Meta Ads Expert | Tier-1 College Graduate)

Role: Performance Marketing Manager (Meta-Heavy)

Location:

Experience:

Roles & Responsibilities

1. Category Ownership

• Own and drive key business metrics for the assigned category –

  Revenue, ROAS, Contribution Margin, Demos, and Leads

  .
• Act as a

  mini-CEO

  for your category, driving all levers of growth and profitability.

2. Meta-Heavy Performance Marketing

• Lead and scale

  Meta Ads (Facebook & Instagram)

  as the

  primary acquisition and retargeting channel

  .
• Design, execute, and optimize

  full-funnel paid campaigns

  across Meta platforms — from awareness to conversion.
• Manage high monthly spends with strong focus on

  ROAS, CAC, CTR, and CVR

  .
• Collaborate with the creative team to

  ideate thumb-stopping ad creatives, copies, and video concepts

  .
• Continuously test new audiences, ad formats, placements, and bidding strategies to maximize performance.

3. Additional Channel Management

• Run

  Google Search, YouTube Discovery

  , and

  Display campaigns

  to supplement Meta-driven performance.
• Explore emerging paid channels for diversification and incremental growth.

4. Category Development

• Collaborate with Product, Sales, and Creative teams to improve the entire

  lead-to-demo funnel

  .
• Work on

  category messaging, product packaging, pricing, and communication

  to enhance customer conversion.
• Enable sales teams with the right insights and performance data for better closure rates.

Requirements

• Education:

• B.Tech / BE from a Tier 1 Engineering Institute (IITs, NITs, BITS, DTU, NSUT, or equivalent)

  —

  mandatory

  .

• Experience:

• 4–7 years of hands-on experience in

  performance marketing

  with a

  strong focus on Meta Ads

  .
• Prior experience in a

  fast-paced startup

  or consumer tech company is highly preferred.

• Skills:

• Proven expertise in running large-scale Meta campaigns.
• Strong analytical skills and proficiency with data tools (Excel, Google Analytics, Ads Manager).
• Excellent communication and collaboration abilities.
• Ability to independently own and scale a business category.

Behavioral Attributes

• A

  founder’s mindset

  — ownership, accountability, and a drive to win.
• Strong bias for action and experimentation.
• Passion for building products that impact millions of young learners globally.

Why PlanetSpark?

• High-impact role with complete ownership.
• Work with founders and senior leadership directly.
• Fast-paced, meritocratic, and growth-oriented culture.
• Be part of a company redefining how kids learn essential life skills worldwide.

connect with eshita.singh@planetspark.in