Performance marketing Manager - Media

About the Role

We are looking for a Performance Marketing Manager with at least 5 years of proven experience in running and scaling digital ad campaigns. The ideal candidate will have a deep expertise in Meta and Google Ads, with strong analytical skills to optimize ROI and drive measurable growth. Prior experience in fashion, retail, or lifestyle brands is a strong plus.

Responsibilities

Campaign Strategy & Execution

Meta (Facebook/Instagram) and Google (Search, Display, Shopping, YouTube)

·       Manage campaign budgets, pacing, and bid strategies to maximize ROI.

·       Continuously test creatives, audiences, placements, and bidding methods.

Analytics & Optimization

·       Monitor campaign performance daily and provide actionable insights.

·       Track and report on KPIs such as CAC, ROAS, CTR, and conversion rates.

·       Use data-driven insights to optimize full-funnel performance.

Attribution & Tracking

tracking, attribution, and pixel setups

·       Work closely with analytics/tech teams to ensure accurate data flow.

Cross-Channel Synergy

·       Collaborate with content, growth, and design teams to align ad creatives with brand goals.

·       Explore emerging ad platforms to diversify performance channels.

Innovation & Scaling

·       Stay updated on platform changes, new ad formats, and industry best practices.

·       Drive experiments to identify scalable acquisition strategies.

·       Regularly report on campaign performance and recommend actionable improvements.

Requirements

5+ years of hands-on experience

Meta Ads Manager and Google Ads

tracking, attribution models, and analytics platforms

·       Ability to analyze large datasets and translate insights into actionable strategy.

fashion/retail/lifestyle brands

·       Strong project management and communication skills.

What we offer

·       Ownership of multi-million-dollar media budgets.

·       Opportunity to scale performance marketing for a fast-growing lifestyle/fashion brand.

·       Competitive salary and performance-based incentives.

·       A collaborative, innovative, and high-growth work environment.