Performance Marketing Manager

Performance Marketing Manager (Meta & Google Ads)

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About the Role

Performance Marketing Manager

You’ll work closely with the creative and strategy teams to deliver high-performing campaigns for multiple clients across diverse industries.

Key Responsibilities

• Plan, execute, and optimize

  paid campaigns

  across

  Google Ads (Search, Display, YouTube, Performance Max)

  and

  Meta Ads (Facebook & Instagram)

  .
• Manage

  daily budgets

  , analyze performance metrics, and ensure efficient spend utilization.
• Conduct

  A/B testing

  on creatives, ad copy, and audiences to improve ROI.
• Track and report campaign performance using

  Google Analytics, Meta Ads Manager, and other analytics tools

  .
• Collaborate with the design and content teams to develop high-performing ad creatives.
• Identify growth opportunities through

  data-driven insights

  and continuous optimization.
• Stay updated with

  latest trends, platform updates, and algorithm changes

  on Meta and Google Ads.

Must-Have Requirements

• Minimum

  2 years of hands-on experience

  managing campaigns on

  Google Ads and Meta Ads.

  (Agency Experience Preferred)
• Strong understanding of

  performance metrics (ROAS, CAC, CTR, CPA, CPC)

  and

  conversion tracking

  .
• Experience with

  campaign structuring, audience segmentation, and retargeting strategies

  .
• Proficiency in

  Google Analytics (GA4)

  , Meta Business Manager, and ad tracking tools.
• Excellent analytical, problem-solving, and communication skills.

• Immediate joiner

  — available to start right away.

• Willing to complete a short assignment

  as part of the second-round evaluation.

Good to Have

• Experience with

  e-commerce or D2C brands

  .
• Knowledge of

  landing page optimization, funnel marketing, and email automation

  .
• Familiarity with

  creative testing frameworks

  and CRO (Conversion Rate Optimization).

Why Join Us

• Work with a fast-growing, digital-first team driving impactful campaigns across brands.
• Freedom to test, experiment, and scale your ideas.
• 100% remote role with ownership and growth potential.