Performance Marketing Manager

Role Overview: As a Performance Marketing Manager at Shapercult, you will play a crucial role in driving growth for one of India's fastest-growing shapewear brands. Your strategic, data-led, and fashion-savvy approach will be instrumental in scaling paid media campaigns, optimizing ad creatives, and collaborating with various teams to achieve aligned outcomes. You will have the opportunity to own metrics such as ROAS, CAC, and retention while tracking performance through analytics tools like GA4 and Meta Ads Manager. Key Responsibilities: - Strategize, execute, and scale paid media campaigns on platforms like Meta and Google - Drive performance for product drops, campaigns, and evergreen collections - Collaborate with creative, product, and tech teams to achieve aligned outcomes - Optimize ad creatives, landing pages, and funnels for improved conversion - Track performance metrics such as ROAS, CAC, and retention through various analytics tools Qualifications Required: - At least 3-5 years of performance marketing experience with a fashion, apparel, or luxury D2C brand - Strong command over Meta/Google Ads platforms - Demonstrated success in scaling performance campaigns - Deep understanding of customer journeys, segmentation, and creative strategy - Data-driven mindset with a creative edge Please note that the additional details of the company were not provided in the job description.,