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4.0 - 8.0 years

0 - 0 Lacs

haryana

On-site

As a Performance Marketing Manager at Shapercult, one of India's fastest-growing shapewear brands, you will play a crucial role in driving growth through a strategic, data-led, and fashion-savvy approach. If you have a proven track record of scaling fashion or luxury direct-to-consumer (D2C) brands through platforms like Meta and Google, we are eager to learn more about your experience. In this role, you will be responsible for strategizing, executing, and scaling paid media campaigns across various platforms such as Meta and Google. Your focus will be on driving performance for product launches, campaigns, and evergreen collections while closely monitoring key metrics such as Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), and retention rates. Collaboration with the creative, product, and tech teams will be essential to ensure aligned outcomes. Additionally, you will be optimizing ad creatives, landing pages, and funnels to maximize conversion rates and tracking performance using tools like Google Analytics 4, Meta Ads Manager, and other analytics platforms. To be successful in this role, you must have at least 3-5 years of performance marketing experience within the fashion, apparel, or luxury D2C sector. A strong command over Meta and Google Ads platforms is crucial, along with a demonstrated history of successfully scaling performance campaigns. A deep understanding of customer journeys, segmentation strategies, and creative approaches is essential, coupled with a data-driven mindset and a touch of creativity. Joining Shapercult offers you creative freedom, high-impact ownership, and an agile team culture with fast decision cycles. This is a high-growth role within the D2C fashion industry, with a competitive compensation package ranging from 5 LPA to 8 LPA. If you are ready to take on this exciting opportunity, apply now by sending your resume along with campaign performance snapshots showcasing your achievements in terms of ROAS, CAC, and budgets to hr@shapercult.com with the subject line "Performance Marketer - [Your Name]".,

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