Performance Marketing Manager

We are looking for a Performance Marketing Manager (In-Office, Mumbai) who is hands-on, analytical, and eager to scale user acquisition and revenue through paid media. This role is ideal for someone who has practical experience running Search Ads, UAC, and Meta App Ads and is comfortable working with MMPs, GTM, and GA4 for measurement and optimization.

Key Responsibilities

• Plan, launch, and optimize Google Search Ads, UAC, and Meta App Ads for app installs, engagement, and conversions.
• Manage daily campaign execution: keyword selection, audience targeting, bid management, creative testing, and performance tracking.
• Work with MMPs (Appsflyer, Adjust, Branch), GTM, and GA4 to ensure accurate attribution, tracking, and reporting.
• Optimize spend across channels.
• Conduct A/B testing on ad creatives, audiences, placements, and app landing experiences.
• Build and maintain dashboards/reports to monitor KPIs and share actionable insights with leadership.
• Collaborate with the product, design, and content teams to create compelling ad creatives and landing page journeys.
• Stay ahead of industry trends in app marketing, performance media, and MarTech tools to identify new growth opportunities.

Key Requirements

• 1–4 years of hands-on experience in performance marketing or app marketing.
• Strong knowledge of Google Ads (Search + UAC) and Meta Ads Manager (App campaigns).
• Familiarity with MMPs (Appsflyer, Branch), Google Tag Manager, and GA4 is a must.