Performance Marketing Manager

Job Type: Full Time (Onsite)

Experience: 3- 5 years

Role Overview

The Performance Marketing Manager will be responsible for strategizing, executing, and optimizing paid digital campaigns across multiple platforms, ensuring high ROI and scalable growth for e-commerce clients in Tamil Nadu. This role demands expertise in Google Ads, Meta Ads, and performance analytics to drive customer acquisition, retention, and revenue growth.

Key Responsibilities

1. Develop and execute ROI-driven performance marketing strategies for e-commerce brands across Google Ads (Search, Shopping, Display, PMax, YouTube) and Meta Ads (Facebook & Instagram).
2. Scale campaigns profitably by optimizing CAC, ROAS, AOV, CTR, CPC, and conversion rates.
3. Conduct A/B testing on creatives, landing pages, targeting, and website funnels to maximize conversions.
4. Implement remarketing, retention, WhatsApp, and email automation strategies to drive repeat sales.
5. Manage budgets effectively across channels to maximize revenue while ensuring profitability.
6. Track and analyze campaign performance using GA4, Google Ads Manager, Meta Ads Manager, and other analytics tools.
7. Generate regular performance reports with actionable insights, customer behavior analysis, and strategic recommendations.
8. Collaborate with creative, content, UI/UX, and development teams to improve campaign and landing page performance.
9. Leverage third-party tools (e.g., Zepic, Bik.ai, Klaviyo) and influencer tie-ups for automation, tracking, and growth.
10. Lead, train, and monitor a team of performance marketing executives to deliver consistent results.

Qualifications:

• 35 years of experience in performance marketing for e-commerce brands.
• Proficiency in Google Ads (Search, Shopping, Display, PMax, YouTube) and Meta Ads (Facebook & Instagram).
• Strong knowledge of CAC, ROAS, AOV, CTR, CPC, and conversion optimization.
• Hands-on experience with GA4, Ads Managers, A/B testing, remarketing, and automation tools (e.g., Klaviyo, Zepic).
• Proven ability to analyze data, manage budgets, and drive profitable growth.
• Experience in team leadership and cross-functional collaboration.