Performance Marketing Manager

Performance Marketer – BotFit (Sector 60, Gurugram)

Join the team behind Gurugram’s biggest Family Entertainment Center!

About BotFit

BotFit isn’t just a play zone — it’s a world of fun, fitness, and family bonding. Spread across multiple zones (Cricket, Activity, Café, Lawn, Lounge), we host kids’ birthdays, corporate events, and community carnivals — powered by our mascots Jevika & Joy!

We’re on a mission to make every family experience memorable — and now we’re looking for a Performance Marketer who can help us amplify our reach and bring more smiles every day.

Role Overview

As a Performance Marketer, you’ll manage and optimize our digital ad campaigns, drive leads through CRM-integrated funnels, and collaborate with our creative & offline teams to ensure consistent growth across Meta, Google, and WhatsApp marketing.

Key Responsibilities

• Plan, execute & optimize paid campaigns across Meta Ads, Google Ads, and YouTube
• Integrate campaigns with Odoo CRM, Gallabox (WhatsApp), and the BotFit website for lead tracking
• Set up and monitor Meta Pixel & Event Manager for accurate conversion tracking
• Collaborate with design & content teams to create engaging ad creatives and landing pages
• Analyze performance metrics, prepare weekly reports, and suggest actionable insights
• Manage remarketing campaigns and audience segmentation
• Coordinate with offline marketing teams for event-based campaigns and local promotions

Requirements

• 1–3 years of experience in performance marketing (agency or brand-side)
• Hands-on experience with Meta Business Suite, Google Ads, and CRM systems (preferably Odoo)
• Strong analytical and reporting skills (Google Sheets / Excel proficiency)
• Basic understanding of WhatsApp API & automation tools (Gallabox or equivalent)
• Knowledge of conversion optimization, UTM tracking, and lead funnels
• Creative mindset with an eye for engaging content

Good to Have

• Experience in event marketing or family entertainment / kids’ brands
• Familiarity with offline-to-online (O2O) marketing integration
• Awareness of local Gurugram market trends

Perks & Culture

• Work with a young, creative team building India’s coolest kids & family brand
• Opportunity to handle large-scale events and influencer campaigns
• Exposure to cross-platform marketing (Meta, CRM, WhatsApp, Offline)
• Fun workplace with live events, mascots, and laughter every day

Location: Sector 60, Gurugram
Full-time (Work from Office)
Salary: Competitive + Incentives based on performance

Job Type: Full-time

Pay: From ₹35,610.30 per month

Experience:

• Performance marketing: 1 year (Preferred)

License/Certification:

• Performance Portfolio (Preferred)

Location:

• Gurugram, Haryana (Preferred)

Work Location: In person