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Role: Product-Led Growth & Performance Marketing Lead Location: Mumbai Experience: 5 - 8 years Notice Period: 30 Days Job Type: Mid-Senior Level Shift Timings: 5 Days a week Academic Qualifications: Any Graduate degree Job Summary:- We are seeking a highly experienced and results-oriented Product-Led Growth & Performance Marketing Lead to join our dynamic team in Mumbai. This pivotal role will be responsible for spearheading our product-led growth initiatives and driving high-performance paid acquisition strategies. The ideal candidate will possess a strong product sense, a deep understanding of growth loops, and a proven track record in optimizing marketing campaigns and experimentation systems within a fast-paced consumer tech or fintech environment. You will be instrumental in scaling our user base, enhancing engagement, and ensuring data-backed decisions drive our growth trajectory. Key Responsibilities:- As the Product-Led Growth & Performance Marketing Lead, you will: Build and Scale Product-Led Growth (PLG) Engine: Design and implement robust growth loops (e.g., referrals, gamification, enhanced onboarding experiences) to drive organic user acquisition and activation. Lead in-product engagement initiatives and execute retention experiments through a structured experimentation engine. Drive High-Performance Paid Acquisition: Strategize, execute, and continuously optimize paid marketing campaigns across various channels, including Google Ads, Meta Ads, and influencer networks. Focus on expanding reach and acquiring users efficiently, particularly in Tier 2, Tier 3, and Tier 4 markets, while meticulously managing key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS). Lead Growth Experimentation: Champion a culture of experimentation by writing comprehensive growth briefs, defining clear hypotheses, and collaborating cross-functionally with Product, Design, and Engineering teams. Execute A/B tests, analyze results, iterate rapidly on successful initiatives, and scale winning growth motions. Own Analytics & Growth Tooling: Take ownership of the selection, implementation, and optimization of critical growth analytics tools (e.g., Firebase, WebEngage, Mixpanel). Develop and maintain insightful dashboards and reporting frameworks to monitor core growth metrics, including user activation, product adoption, and churn rates. Drive Data-Backed Decisions: Partner closely with the data analytics team to conduct in-depth cohort and funnel analyses. Uncover actionable growth opportunities, identify areas for improvement, and drive continuous enhancements in critical metrics such as referral rates and merchant activation rates. Must-Have Skills Experience: 5-8 years of progressive experience in a growth, product marketing, or performance marketing role within a consumer tech or fintech startup environment. Product-Led Growth: Demonstrated experience launching or owning product-led growth features or implementing successful growth loops. Performance Marketing Platforms: Proficiency in managing and optimizing campaigns on major performance platforms (e.g., Meta Ads, Google Ads). Mobile Measurement Partners (MMPs): Hands-on experience with MMPs like Appsflyer for attribution and campaign measurement. Analytics & Data: Strong command of analytics tools such as GA4, Mixpanel, and SQL for data extraction and analysis. Cross-functional Collaboration: Excellent product sense and proven ability to collaborate effectively with cross-functional teams including Product, Design, and Engineering. Experimentation: Experience in building or running a structured experimentation system (A/B testing, hypothesis generation, analysis). Good-to-Have Skills Language Fluency: Fluency in Hindi or another regional Indian language. Skills: analytics & data,product lead,experimentation,influencer marketing,google ads,mobile measurement partners (mmps),mobile measurement partners,webengage,mixpanel,analytics tools,product-led growth & performance marketing lead,meta ads,growth analytics,performance marketing,sql,a/b testing,product-led growth,performance marketing platforms,performance platforms (meta/google ads), mmps (appsflyer), and analytics tools (ga4, mixpanel, sql),cross-functional collaboration,firebase Show more Show less
