Performance Marketing

About us
We are building this and this and this In short, we are building the platform to drive global careers for millennials from emerging economies We work at the exciting intersection of the 2 hottest trends around - edtech & fintech! And we love that we succeed as a business while powering the dreams of talented students! Founder Profile Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns. He thinks and tweets about Product, Business Models and Company Building Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500Mn The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design) About the Role We’re looking for a results-driven Performance Marketing Expert to join our growth team. If you have hands-on experience in managing Meta (Facebook) Ads and creative strategy, a strong understanding of data-driven optimization, and love collaborating with design teams to make ads perform better this role is for you. The Charter for this Role Will Include:
Creating, managing, and optimising Meta Ads campaigns (App install, lead generation, conversions). Collaborating with creative and content teams to develop high-performing ad copies, video scripts, and visual concepts. Monitoring campaign performance, analysing metrics, and optimising to improve ROI and reduce CAC. Running A/B tests for creatives, hooks, and landing pages to identify what works. Using data analytics and reporting tools to track performance metrics, identify insights, and drive optimisation decisions. Staying updated with Meta algorithm changes, ad trends, and new creative formats. Ideal Persona Would:
Hold a bachelor’s/master's degree in any field from a reputed university. Bring 2–3 years of hands-on experience managing Meta/Facebook Ads for B2C brands, ideally with budgets above 50 Lakhs/month. Be skilled in Meta Ads Manager, Google Analytics, and Excel (Pivot Tables, VLOOKUP, etc.). Have experience working with creative teams - writing scripts, defining hooks, and aligning messaging with campaign goals. Be data-driven with a strong sense of creative intuition and problem-solving. Leverage AI tools (like ChatGPT, Perplexity, or Midjourney) to improve ad ideas, research, and visual direction. Understand the basics of SEO, conversion funnels, and landing page optimization. Life @ Leap Mutual Respect We love people who are ‘relentlessly resourceful’. Find your way out. Focus on the possibilities instead of the problems. Bias for action We take calculated risks backed by data and information available and encourage fail fast to find the best solutions as soon as possible Learn & get better Continuous learning and improvement is the key. We don’t stop learning. We treat feedback as a gift and as an opportunity to get better. Growth mindset We operate with a growth mindset and not a mindset of fear or judgement. You are in control of your own ability to learn and improve. We love Resilience.