Performance Marketing Intern

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About Voice of Healthcare

Voice of Healthcare (VOH) is a leading platform dedicated to transforming India’s healthcare ecosystem through strategic collaborations, industry insights, and impactful communication. Our mission is to build awareness, enable policy advocacy, and empower healthcare stakeholders with innovative initiatives across maternal health, mental health, health awareness, and public health strategy.

Role Overview

We are seeking a data-driven, creative, and enthusiastic Performance Marketing Intern

Key Responsibilities

• Assist in planning, execution, and optimization of paid campaigns across

  Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels

  .
• Conduct

  keyword research, audience targeting, and competitor analysis

  to maximize campaign efficiency.
• Monitor and analyze

  campaign performance metrics

  (CTR, CPC, ROAS, CPL) and prepare weekly performance reports.
• Support A/B testing for ad creatives, landing pages, and copy to improve conversion rates.
• Collaborate with content and design teams to ensure ad creatives align with campaign goals.
• Stay updated on the latest trends and best practices in

  performance marketing and healthcare communication

  .
• Assist in

  lead generation initiatives

  and tracking user journeys to improve funnel conversion.

Requirements

• Currently pursuing or recently completed a degree in

  Marketing, Business, Communications, or related fields

  .
• Basic understanding of

  Google Analytics, Google Ads, Meta Ads Manager, and SEO/SEM concepts

  .
• Strong analytical skills and comfort with data-driven decision-making.
• Creative mindset with an eye for detail and copy/design alignment.
• Proficiency in MS Excel/Google Sheets for data analysis and reporting.
• Excellent verbal and written communication skills.

What You’ll Gain

• Hands-on experience managing performance marketing campaigns in a real-world setting.
• Exposure to the healthcare industry and its communication strategies.
• Mentorship from experienced growth and marketing professionals.
• Opportunity to build a portfolio of measurable results and impact.
• Potential for full-time employment based on performance.