Performance marketing intern

Job Summary:

We are looking for a data-driven Performance Marketing professional to plan, execute, and optimize paid digital campaigns across multiple platforms. The role focuses on driving measurable results such as leads, conversions, and revenue through continuous testing, analysis, and optimization.

Key Responsibilities:

Paid Campaign Management

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other platforms.
• Manage budgets, bidding strategies, and audience targeting.
• Run A/B tests on creatives, copies, landing pages, and audiences.

Performance Tracking & Optimization

• Monitor KPIs such as CPC, CPA, ROAS, CTR, conversions, and revenue.
• Analyze campaign performance and scale winning campaigns.
• Optimize funnels and customer journeys for better conversion rates.

Creatives & Collaboration

• Coordinate with design and content teams for ad creatives and copies.
• Ensure ad messaging aligns with brand goals and campaign objectives.

Analytics & Reporting

• Track performance using tools like Google Analytics, Google Tag Manager, and ad dashboards.
• Prepare daily, weekly, and monthly performance reports with insights and recommendations.

Market & Trend Analysis

• Stay updated with platform updates, algorithm changes, and industry trends.
• Conduct competitor analysis to improve campaign performance.

Requirements & Skills:

• Bachelor’s/Master’s degree in Marketing, Business, or a related field.
• Proven experience in performance marketing or paid media roles.
• Strong knowledge of Google Ads, Meta Ads, and analytics tools.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication and coordination abilities.

Preferred Qualifications:

• Experience in e-commerce, lead generation, or D2C brands.
• Knowledge of CRO, landing page optimization, and retargeting strategies.

Benefits:

• Opportunity to manage high-budget campaigns and scale brands.
• Performance-based incentives and career growth opportunities.
• Collaborative and fast-paced work environment.

Job Types: Full-time, Permanent, Fresher, Internship

Pay: ₹6,000.00 - ₹12,000.00 per month

Work Location: In person