Performance Marketing Expert

Role Overview

We are looking for a Performance Marketing Expert who will work for both JIMS & ISBF to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate should be data-driven, innovative, and focused on generating high-quality leads and maximizing ROI.

Key Responsibilities

● Manage and execute paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other platforms for both JIMS & ISBF.

● Design and implement lead generation, retargeting, and conversion optimization strategies.

● Monitor and analyze campaign performance with Google Analytics, Tag Manager, and CRM dashboards, and generate actionable insights.

● Coordinate with content, design, and admissions teams across both institutions to ensure campaign consistency.

● Conduct A/B testing for creatives, audiences, and landing pages.

● Manage budgets efficiently to achieve maximum ROI.

● Stay updated on digital marketing trends, competitor benchmarks, and platform updates.

Requirements

● Bachelor’s degree in Marketing, Business, or related field (MBA preferred).

● 3–5 years of proven experience in performance/digital marketing, ideally in the education sector.

● Strong knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and analytics tools.

● Hands-on expertise with Google Analytics, Tag Manager, and CRM-based reporting.

● Analytical mindset with problem-solving skills.

● Strong communication and collaboration abilities.