Performance Marketing Executive

We are seeking a results-driven Google & Meta Ads Executive to manage and optimize paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook & Instagram). The ideal candidate should have a strong understanding of performance marketing, data analysis, and creative optimization to maximize ROI and deliver measurable growth.

Key Responsibilities

• Plan, execute, and optimize paid campaigns on Google Ads & Meta Ads Manager.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
• Create ad copies, visuals (with design team), and A/B test creatives to enhance CTR & conversion rates.
• Track, analyze, and report campaign performance using Google Analytics, GA4, and Ads Manager dashboards.
• Optimize campaigns for ROAS, CPA, CPC, CTR, and conversion rates.
• Manage campaign budgets effectively to maximize results.
• Stay updated with industry trends, platform updates, and algorithm changes.
• Collaborate with the marketing team to align paid campaigns with overall brand goals.
• Implement retargeting, lookalike, and custom audience strategies.
• Ensure accurate conversion tracking through Google Tag Manager, Pixel, and UTM parameters.

Key Requirements

• Proven experience in running Google Ads & Meta Ads campaigns (minimum 1–2 years preferred).
• Strong understanding of performance marketing, e-commerce funnels, and paid media KPIs.
• Hands-on experience with Google Ads Manager, Meta Business Manager, Google Analytics (GA4), and Tag Manager.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Basic knowledge of landing page optimization & CRO (Conversion Rate Optimization).
• Strong communication and problem-solving skills.
• Certification in Google Ads or Meta Ads (preferred but not mandatory).

What We Offer

• Competitive salary & performance incentives.
• Opportunity to work with a growing brand and scale campaigns across multiple verticals.
• Learning environment with exposure to advanced ad strategies and tools.
• Collaborative and creative work culture.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹16,000.00 per month

Application Question(s):

• How do you rate yourself in Google Ads/PPC?

Language:

• English (Preferred)

Work Location: In person