Performance Marketing Executive

Key Responsibilities:

• Develop and implement effective paid advertising strategies across multiple platforms
• Manage and optimize ad campaigns to drive conversions, sales, and pay-per-click
• Continuously monitor and analyze campaign performance to identify areas for improvement
• Manage budgets for multiple campaigns and ensure that ROI targets are met
• Collaborate with the marketing team to ensure campaigns are aligned with overall marketing objectives
• Stay up-to-date with industry trends and developments, and identify new opportunities for growth
• Implement and maintain SEO strategies to increase organic visibility and drive more traffic to the website.
• Continuously monitor and analyze the website’s performance on search engines and make necessary adjustments for improvement
• Handle multiple clients across various industries
• Examine correlations between prospecting activities, revenue, and budget
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and

Facebook Ads reports

• Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time
• Provident Fund
• Work from home

Ability to commute/relocate:

• Panaji, Goa: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have your personal laptop ?

Experience:

• Digital marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person