Performance Marketing Executive

NATHABIT

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

About the Role:

This role is ideal for someone detail-oriented, number-savvy, and eager to drive paid visibility and revenue growth on third-party platforms.

Key Responsibilities:

• Plan and allocate advertising budgets

  across allocated marketplaces.

• Set up, monitor, and optimize ad campaigns

  on platform-specific ad managers (e.g., Amazon Advertising Console, Nykaa Ads Manager)
• Track and report on key performance metrics such as

  ACoS, ROAS, TACoS, CPC, CTR

  , and

  ad-attributed revenue

• Coordinate with internal teams

  (catalog, content, design) to ensure product listings are optimized for ad performance
• Conduct

  keyword research

  and make data-backed bids and budget adjustments to maximize ad efficiency
• Identify and chase

  high-intent opportunities

  such as seasonal boosts, platform events (e.g., Nykaa Hot Pink Sale, Amazon Great Indian Festival), and new product launches

• Monitor daily spend, sales, and performance trends

  and raise red flags or improvement ideas proactively
• Maintain and update campaign performance reports and dashboards

Requirements:

• 1–2 years of experience in performance marketing for

  D2C brands

  .
• Hands-on experience with

  Amazon Ads, Nykaa Ads, Flipkart Ads

  , or similar platforms
• Proficient in analyzing platform dashboards and drawing actionable insights
• Strong skills in

  Excel/Google Sheets

  for tracking and reporting
• Basic understanding of key ad metrics (ACoS, TACoS, ROAS, CTR, CPC)
• Good communication skills and the ability to collaborate with cross-functional teams

Good to Have:

• Experience managing

  multiple marketplace accounts simultaneously

• Familiarity with product-level attribution and category performance
• Exposure to

  listing optimization

  and product visibility best practices on marketplaces

Note: