Performance Marketing Executive - Ecommerce

Position:

Department:

Location:

Reports to:

Role Overview

data-driven, performance-oriented digital marketer

analytical ability, campaign management skills, and knowledge of e-commerce operations

Key Responsibilities

Amazon Ads & Brand Analytics

• Plan, execute, and optimize

  Amazon Sponsored Ads

  (SP, SB, SD, Video).
• Analyze

  Amazon Brand Analytics (Search Query, Market Basket, Demographics)

  to identify keyword and category opportunities.
• Use

  Amazon PI reports

  to track availability, Buy Box %, and operational blockers.
• Manage

  A+ content, Brand Store updates, and creative testing

  for performance improvement.

Flipkart Ads & Marketplace Media

• Plan and run

  Flipkart PLA, PDP, and SmartROI campaigns

  .
• Optimize campaigns for

  CTR, CVR, ROAS, and share of shelf

  .
• Collaborate with Flipkart account managers to unlock visibility programs.

Cross-Platform E-commerce Marketing

• Work with agencies/platform teams to optimize spends across Amazon & Flipkart.
• Track

  TACOS, NTB vs Repeat, and contribution margin impact

  .
• Identify

  cross-sell and bundling opportunities

  using analytics reports.

Analytics, Reporting & Insights

• Create

  weekly/monthly dashboards

  tracking Sales, ACOS, TACOS, CPC, CTR, CVR, Buy Box, and category share.
• Generate insights from

  NTB %, Repeat %, Search Query Rank & Volume

  .
• Monitor competitor activity and price positioning using marketplace reports.

Stakeholder Collaboration

• Work closely with

  Sales, Operations, and Creative teams

  to ensure campaigns align with inventory and brand priorities.
• Coordinate with

  external agencies and Amazon/Flipkart teams

  for campaign delivery and troubleshooting.

Key Result Areas (KRAs)

1. Campaign Performance:

   Achieve defined targets for ACOS, ROAS, CTR, CVR.

2. Sales Growth:

   Drive incremental ad-attributed sales on Amazon & Flipkart.

3. Efficiency:

   Optimize TACOS & ensure profitability of campaigns.

4. Customer Acquisition:

   Increase

   NTB customers

   through ads.

5. Market Share:

   Improve

   Share of Voice (SoV)

   on priority keywords.

6. Operational Health:

   Improve

   Buy Box %, availability, and listing quality

   .

Requirements

• Bachelor’s degree in Marketing, Business, or related field.

• 1–3 years’ experience

  in digital marketing, preferably in e-commerce or marketplaces.
• Proven expertise in

  Amazon Ads Console, Brand Analytics, PI reports, and Flipkart Ads Manager

  .
• Proficiency in

  Excel/Google Sheets

  , knowledge of

  Power BI/Tableau

  preferred.
• Strong data & analytical skills
• Excellent communication and stakeholder management skills.