D2C Growth Expert

Company Description

Baidyanath has shaped the course of Ayurvedic healthcare in India and beyond for over a century. Founded in 1917, Baidyanath formulates and manufactures over 1000 Ayurvedic products across 14 GMP-certified plants. With exports to 35+ countries, Baidyanath represents authentic Ayurveda on a global scale. Recognized with the 'Best Quality Ayurvedic Medicine' Award by the President of India, Baidyanath is committed to the future of Ayurveda through scholarship programs and community wellness initiatives. The contemporary wellness division, Goodcare Pharma, offers effective products for everyday health concerns with the same Ayurvedic integrity.

Role Description

This is a full-time on-site role for a D2C Growth Expert located in Kolkata. The D2C Growth Expert will be responsible for developing and implementing growth strategies to drive direct-to-consumer sales. Daily tasks include analyzing market trends, managing projects, coordinating with sales teams, and using growth hacking techniques to achieve targets. The role also involves communicating findings and strategies to stakeholders and ensuring that project timelines and objectives are met.

Qualifications

• 3–6 years of experience in D2C, digital marketing, or e-commerce, preferably in wellness/FMCG/startups.
• Proven track record of scaling D2C brands or managing a high-performing e-commerce store
• Strong analytical mindset with proficiency in Google Analytics, Meta/Google Ads, Excel.
• Experience with Shopify, Klaviyo (or similar CRM), Hotjar, and similar tools
• Understanding of performance marketing and digital media ecosystem
• Experience in the FMCG, healthcare or wellness industry is a plus
• Bachelor's degree in Marketing, Business Administration, or related field
  

Please share your CV at hrd@baidyanath.com
Please mention the position name in the subject line of the email.