Performance Marketing Executive

Job Title: Performance Marketing Executive

Location:

Job Type:

Experience Required:

Department:

Industry:

Job Overview:

Performance Marketing Executive

Key Responsibilities:

• Plan, create, and execute paid ad campaigns on 

  Meta Ads Manager (Facebook/Instagram)

   and 

  Google Ads

   (Search, Display, YouTube).
• Monitor and analyze campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
• Optimize campaigns to achieve the best ROI and meet business objectives.
• Conduct A/B testing for creatives, audiences, and copy.
• Research and analyze competitors, audience behavior, and market trends.
• Develop monthly reports with actionable insights and performance analysis.
• Collaborate with graphic designers and copywriters for ad creatives and landing pages.
• Set up and manage remarketing campaigns to improve conversion rates.
• Track funnel performance using tools like Google Analytics, Meta Pixel, UTM parameters, etc.

Required Skills:

• 1–2 years of proven experience in running Meta and Google Ad campaigns.
• Strong knowledge of ad campaign structures, bidding strategies, and audience targeting.
• Experience with tracking tools like Google Analytics, Meta Pixel, GTM, etc.
• Excellent analytical, problem-solving, and reporting skills.
• Good communication and teamwork skills.

Preferred (Bonus) Qualifications:

• Experience working with 

  coaches, trainers, consultants

  , or 

  service-based brands

  .
• Understanding of funnel strategy, lead generation, and online sales psychology.

Why Join Us:

• Opportunity to work with impactful brands and entrepreneurs.
• A creative and performance-driven environment.
• Continuous learning and career growth

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate budget correctly

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media