Performance Marketing Associate

• Drive new user acquisition for Boon by efficiently executing and scaling up Performance marketing campaigns and ads on LinkedIn, google and other digital media platforms.
• Carefully track the performance of campaigns and ads and continually optimize them by taking various data cuts and doing in-depth solutions.
• Keep experimenting with various constructs, campaign types, ad platforms, etc., and generate actionable insights
• Work with BD and sales team while liaising across functions - Creative, Product, Analytics and Tech
• Experiment and scale new and emerging marketing opportunities, channels, and user cohorts
• Drive continuous problem discovery to identify opportunity areas through research, outside-in, and data analysis and recommend 10X user growth opportunities.

What Will You Need

• Bachelor's degree in any discipline or is required
• 1 year of experience in digital marketing/ CRM/ Growth and performance marketing experience with a high-growth startup.
• Structured problem-solving with good communication skills.
• Data-driven with good Excel skills.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Exposure to display adverstising campaigns and tracking conversions will be a plus.
• Ability to collaborate with internal and external stakeholders (within the company)
• Enthusiastic about learning new skills and solving challenging problems