Performance Marketer – YouTube Ads

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About Brelex Media

coaches, consultants, and experts

YouTube advertising

Role Overview

Performance Marketer (YouTube Ads Specialist)

Key Responsibilities

• Plan, launch, and optimize YouTube ad campaigns specifically for coaches, consultants, and online course creators.
• Develop funnel-aligned ad strategies that drive leads, webinar sign-ups, and sales calls.
• Conduct audience research to identify ideal coaching client avatars and craft precise targeting.
• Collaborate with creative and content teams to develop video ads, hooks, and storytelling scripts tailored for coaching audiences.
• Monitor and analyze key performance metrics (CPV, CTR, CPL, CPA, ROAS) and provide data-backed insights.
• Execute A/B testing on creatives, audiences, landing pages, and funnels.
• Ensure accurate conversion tracking, pixel setup, and event attribution across platforms.
• Stay updated with YouTube Ads best practices, Google Ads updates, and coaching industry trends.
• Prepare and present detailed performance reports with recommendations for scaling campaigns.
  

Requirements

• Proven track record in YouTube Ads management (minimum 2+ years preferred).
• Experience working with coaches, consultants, or info-product businesses (required).
• Strong understanding of funnel marketing (VSLs, webinars, application funnels, high-ticket sales).
• Proficiency with Google Ads Manager, YouTube Analytics, Google Tag Manager, and tracking tools.
• Analytical mindset with the ability to translate data into actionable strategies.
• Strong collaboration skills to work with copywriters, designers, and video editors.
• Excellent communication and client-facing presentation skills.
  

Preferred Qualifications

• Google Ads Certification (YouTube specialization preferred).
• Experience in scaling high-ticket coaching funnels using paid traffic.
• Familiarity with tools like ClickFunnels, Kajabi, or GoHighLevel.
  

What We Offer

• Competitive pay with growth opportunities.
• A chance to work with fast-growing coaching brands and thought leaders.
• A collaborative, learning-focused team environment.
• Flexibility to innovate and implement your own strategies.
  

laser-focused on the coaching industry