Performance Marketer

About the Role:

Our dynamic and data-driven marketing team is seeking a highly motivated Performance Marketer to spearhead our lead generation efforts across Meta and Google platforms. This role is pivotal in driving our student acquisition strategy, focusing on measurable outcomes and optimizing for efficiency and quality. The ideal candidate will be a strategic thinker with a hands-on approach to managing 360-degree digital marketing campaigns, with a deep understanding of lead generation funnels, from initial impression to qualified lead.

Key Responsibilities:

• Lead Generation Strategy: Develop and execute comprehensive lead generation strategies across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) to achieve and exceed lead volume and quality targets.
• Campaign Management: End-to-end management of performance marketing campaigns, including campaign setup, ad creation, budget management, bidding strategies, and continuous optimization.
• Performance Optimization: Obsessively monitor and analyze campaign performance metrics, with a laser focus on optimizing for a low Cost Per Result (CPR) and Customer Acquisition Cost (CAC).
• Qualified Lead Focus: Implement strategies to not only generate a high volume of leads but also to ensure a high percentage of qualified leads that convert effectively through the sales funnel.
• A/B Testing & Experimentation: Conduct rigorous A/B testing of ad copy, creatives, landing pages, and audience targeting to identify and scale winning combinations.
• Data Analysis & Reporting: Track, analyze, and report on key performance indicators (KPIs), providing actionable insights and recommendations to stakeholders.
• 360 Digital Marketing Integration: Collaborate with the broader marketing team to ensure performance marketing efforts are aligned with and integrated into our overall 360-degree digital marketing strategy, including SEO, content marketing, and social media.
• Market & Competitor Analysis: Stay at the forefront of the latest trends and best practices in performance marketing and the competitive landscape to identify new opportunities.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5+ years of hands-on experience in performance marketing, with a proven track record of successful lead generation campaigns on Google Ads and Meta Ads.
• In-depth knowledge of Google Ads and Meta Ads platforms, including advanced targeting and bidding strategies.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Demonstrable experience in managing and optimizing budgets to achieve a strong return on investment (ROI).
• Solid understanding of conversion tracking, pixel implementation, and marketing attribution models.
• Excellent communication and collaboration skills.

Preferred Skills:

• Experience with Google Analytics, Google Tag Manager, and CRM platforms (e.g., Salesforce, HubSpot).
• Certification in Google Ads and/or Meta Blueprint.
• Experience in B2B and/or B2C lead generation.
• A creative mindset with an eye for compelling ad copy and visuals.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person