Performance Marketer

Job Description

Company Description Red Dash Media is an agency focused on Innovation, Strategy, Branding, Social Media, and Digital Marketing. We believe in changing the way businesses market themselves in a rapidly evolving digital world. Our customized strategies help clients win in their markets by creating engagement buzz through our channel expertise. Job Summary: We are seeking a talented and result-driven Digital Marketing Executive with strong expertise in Paid Marketing to join our team at Happily Trade. The ideal candidate must have hands-on experience in managing and optimizing paid campaigns across platforms like Google Ads (AdWords), Facebook Ads, LinkedIn Ads, etc. Key Responsibilities:  Plan, create, execute, and monitor paid ad campaigns across various platforms (Google, Facebook, LinkedIn, etc.)  Manage budgets, optimize ads, and achieve ROI goals  Conduct keyword research, create ad copies, and design effective landing pages  Perform A/B testing, monitor analytics, and adjust strategies accordingly  Generate weekly and monthly performance reports  Stay updated with the latest trends and updates in the digital ad ecosystem  Collaborate with the design and content team to create ad creatives  Recommend growth strategies and handle marketing automation (if applicable) Required Skills & Qualifications:  Minimum 3 years of experience in Digital Marketing with core expertise in Paid Marketing  Proven experience managing Google Ads (AdWords), Meta Ads (Facebook/Instagram), and LinkedIn Ads  Strong knowledge of Google Analytics, conversion tracking, and campaign optimization  Excellent understanding of CPC, CPA, ROAS, and related metrics  Certification in Google Ads or Meta (preferred)  Excellent communication, analytical thinking, and reporting skills  Strong understanding of both online and offline marketing strategies and their implementatio Show more Show less