Performance Marketer

Performance Marketer (Meta Ads, Google Ads, SEO & ROI-Driven Campaigns)

Location:

Company:

Salary:

About Us:

Phulkari Forever is a new-age Indian ethnicwear brand, rooted in culture and designed for the contemporary woman. We specialize in handcrafted, high-quality pieces with a focus on Phulkari work and pure fabrics. Our vision is to make authentic, wearable heritage globally admired and commercially successful.

Role Overview:

Performance Marketer

Responsibilities:

• Plan, execute, and optimize

  Meta Ads campaigns

  (Cold, Retargeting, Conversion-focused)
• Manage

  Google Ads

  (Search, Display, Shopping & YouTube) with a strong focus on sales
• Track and improve

  ROAS, CAC, CTR, and other key performance metrics

• Perform

  keyword research

  and drive organic traffic via

  SEO & content planning

• Collaborate/execute with design & content teams for ad creatives and product landing pages
• Run

  A/B testing

  to continuously improve campaign effectiveness
• Set up advanced

  pixel tracking, event-based goals, conversion APIs

  , etc.
• Prepare performance reports with insights, learnings, and strategy suggestions
• Stay updated on the latest performance marketing trends and platform updates

What We’re Looking For:

• 2+ years of

  hands-on experience in paid ads & SEO

• Proven track record of

  profitable eCommerce campaigns

• Strong grasp of

  audience segmentation, funnel building & remarketing

• Tools expertise: Meta Business Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, Keyword Planner, Ahrefs / SEMrush
• Ability to work in a

  fast-paced, sales-oriented environment

• Analytical mindset with an obsession for

  metrics and ROI

• Preferable experience with apparel or luxury brands

Compensation:

• ₹20,000 Fixed Monthly Salary

• Performance-Based Incentives

  : Uncapped – earn up to ₹70,000+ monthly based on sales targets and ROAS achieved
• Flexible work environment with full creative control and ownership

Why Join Us:

• Work with a passionate, founder-led brand building the future of ethnicwear
• Direct impact on revenue and brand growth – your performance matters!
• Open, creative culture that encourages innovation and performance
• Massive earning potential linked directly to your results