Performance Marketer

Job Description

Responsibilities:Develop and implement a comprehensive performance marketing strategy, aligned with overall business objectives.Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.Oversee influencer marketing initiatives, including identifying relevant influencers, negotiating partnerships, and measuring campaign performance.Create and execute data-driven marketing campaigns across email, social media, and content marketing to generate high-quality leads.Track and analyze marketing campaign performance using marketing analytics platforms (e.g., Google Analytics, HubSpot) and identify areas for optimization to maximize ROI.Develop and nurture leads through the sales funnel using CRM systems like HubSpot.Generate engaging content (blog posts, articles, infographics, case studies) that educates, informs, and positions CultureX as a thought leader.Stay up-to-date on industry trends and competitor strategies in AdTech, MarTech, and influencer marketing.Collaborate with the sales team to ensure alignment and support lead generation efforts.Manage and allocate marketing budget effectively.