Performance Marketer

high-performing, data-driven Performance Marketer

confident in strategy, communication, and client interaction

Key Responsibilities:

• Plan, execute, and optimize

  paid campaigns across Meta, Google, and YouTube

  .
• Manage

  large-scale ad budgets

  while ensuring strong ROAS and CPL optimization.
• Build and present

  data-backed performance reports

  and client case studies.
• Conduct

  A/B testing

  to improve CTR, conversions, and CPA efficiency.
• Collaborate with creative teams to align visuals and messaging with campaign strategy.
• Lead

  client meetings

  confidently — explain insights, justify spend, and forecast performance.
• Stay updated on platform algorithms, new ad formats, and targeting innovations.
• Implement end-to-end

  conversion tracking

  , pixel setup, and event measurement.

Requirements:

• Proven experience managing

  6–7 figure monthly ad spends

  .
• Strong analytical skills with a clear understanding of metrics like ROAS, CTR, CPA, and LTV.
• Prior experience building or showcasing

  successful case studies

  .
• Excellent command over

  Meta Business Suite, Google Ads, and GA4

  .
• Strong presentation and client-handling skills.
• Confidence in taking

  strategy calls, performance reviews, and campaign pitches

  independently.
• Knowledge of funnel marketing, remarketing strategies, and performance scaling.

Preferred Skills:

• Knowledge of automation, retargeting, and conversion API integrations.
• Experience in e-commerce, real estate, education, or hospitality campaigns.
• Familiarity with creative testing, audience segmentation, and ad psychology.