Performance Marketer

Media Buyer / Performance Marketer (Meta Expert)

Location:

About the Role

experienced Media Buyers

Key Responsibilities

• Create, launch, and optimize

  Meta Ads campaigns

  (Facebook & Instagram).
• Manage daily budgets, targeting, and ad rotation across multiple states and offers.
  
• Build and test

  audiences, lookalikes, and custom conversions.

• Track and report

  CPL, CTR, CPA, and ROAS

  using Meta Analytics and Google Sheets.
• Conduct

  A/B tests

  on ad copy, images, and video creatives.
• Collaborate with design and content teams for new ad concepts.
  
• Monitor ad accounts to prevent overspending or compliance issues.
  
• Document learnings and campaign performance for management reviews.
  

Skills & Qualifications

• 3–6 years of experience

  running Meta Ads for lead generation (U.S. experience preferred).
• Proficiency with

  Meta Ads Manager

  , audience building, and pixel tracking.
• Analytical mindset with strong command of

  Excel / Google Sheets.

• Excellent English communication skills.
  
• Comfortable working with high daily spend and aggressive optimization targets.
  
• Familiar with

  Zapier / tracking integrations

  for lead delivery.

KPIs

• Target CPL achieved weekly.
  
• Conversion rates and lead quality improvement.
  
• Number of successful ad variations tested monthly.
  

Ideal Candidate

You’re analytical, relentless, and creative — constantly testing, optimizing, and finding new ways to lower CPL while improving lead quality.