Performance Marketer

Roles & Responsibilities:

1. Campaign Management:

○ Develop, manage, and optimize Meta (Facebook/Instagram) ad campaigns for lead generation, sales, and remarketing.

○ Create targeted ad strategies based on audience insights and business objectives.

2. Ad Creation & Optimization:

○ Design and test ad creatives, including ad copy, images, and videos.

○ Monitor performance metrics (CPC, CTR, ROAS) and implement improvements.

3. Remarketing Expertise:

○ Set up and manage remarketing campaigns to re-engage potential leads.

○ Use dynamic ad formats for better performance.

4. Lead Generation:

○ Plan and execute lead-focused ad strategies to achieve monthly lead targets.

○ Track leads and provide actionable insights to the sales team.

5. Reporting & Analysis:

○ Generate performance reports to assess campaign success and ROI.

○ Stay updated on Meta Ads trends and platform updates.

Key Requirements:

● Strong knowledge of sales ads, lead generation ads, and remarketing strategies.

● Proven experience of 1-2 years in managing Meta (Facebook/Instagram) ad campaigns.

● Audience Targeting: Utilize Meta's audience targeting tools to identify and reach specific demographics, interests, and behaviors.

● Budget Management: Manage advertising budgets effectively, ensuring optimal allocation of resources to maximize ROI.

● Performance Analysis: Monitor, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROAS, using Meta Ads Manager and other analytics tools.

● A/B Testing: Conduct A/B tests on ad creatives, copy, and targeting strategies to identify the most effective approaches.

● Optimization: Continuously optimize campaigns based on performance data, making adjustments to improve results and achieve KPIs.

● Collaboration: Work closely with the content, design, and social media teams to ensure cohesive messaging and branding across all platforms.

● Client Communication: If applicable, communicate with clients to understand their needs, provide updates on campaign performance, and suggest improvements.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Work Location: In person