Performance Marketer

Job Role: Performance Marketer (D2C Products)

Overview

Performance Marketer

Key Responsibilities

1. Paid Media Strategy & Execution

• Develop, implement, and optimize performance marketing campaigns across platforms including

  Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels

  .
• Build full-funnel strategies (TOFU, MOFU, BOFU) tailored for D2C brands.
• Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.

2. Conversion & Growth Optimization

• Conduct A/B testing on creatives, copies, audiences, and landing pages.
• Optimize ad funnels (from click to purchase) to reduce CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
• Collaborate with UI/UX and product teams to optimize website CRO (Conversion Rate Optimization).

3. Analytics & Reporting

• Track, measure, and analyze campaign performance using tools such as

  Google Analytics, GA4, Meta Business Suite, and attribution platforms

  .
• Provide weekly and monthly performance dashboards with actionable insights.
• Forecast spends, CAC, and ROI based on past data and industry benchmarks.

4. Audience & Market Research

• Research consumer behavior, market trends, and competitor strategies to identify opportunities.
• Build and scale lookalike, retargeting, and interest-based audiences.
• Create customer cohorts and lifecycle campaigns to increase LTV (Lifetime Value).

5. Collaboration & Creative Direction

• Work with creative teams to guide ad content (videos, static ads, UGC, influencer collabs).
• Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
• Drive innovation by testing new ad formats, platforms, and growth hacks.

Required Skills & Qualifications

• 3–6 years of experience in

  Performance Marketing

  , preferably for

  D2C e-commerce brands

  .
• Strong understanding of

  digital ad platforms

  (Meta, Google, TikTok/Snapchat, Amazon, etc.).
• Proficiency with

  analytics tools

  (GA4, Mixpanel, Hotjar, Data Studio).
• Deep knowledge of

  CAC, ROAS, CLV, AOV, retention, attribution modeling

  .
• Proven track record of scaling D2C campaigns with

  7–8 figure monthly ad spends

  .
• Strong analytical skills and ability to translate data into strategy.
• Hands-on experience with

  Shopify, WooCommerce, or similar e-commerce platforms

  is a plus.

Key KPIs

• ROAS

  (Return on Ad Spend)

• CAC vs LTV ratio

• Conversion Rate Improvement

• Revenue Growth from Paid Media

• Retention & Repeat Purchase Rate

Personality & Culture Fit

• Growth-oriented with a

  test, learn, and scale mindset

  .
• Entrepreneurial and proactive in solving problems.
• Comfortable working in a fast-paced, high-growth D2C environment.
• Strong communication and collaboration skills.