Performance Marketer

Job Summary:

Performance Marketer

Key Responsibilities:

• Campaign Strategy & Execution

• Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Amazon, and other relevant platforms.
• Collaborate with brand and product teams to align performance campaigns with broader marketing goals.

• Budget Management

• Manage and allocate performance marketing budgets effectively to maximize ROI and customer acquisition cost (CAC) efficiency.
• Continuously monitor spend vs. performance to reallocate resources dynamically.

• Analytics & Reporting

• Monitor KPIs such as ROAS, CPA, CTR, CVR, LTV, and churn to assess campaign effectiveness.
• Use tools such as Google Analytics, Meta Business Manager, and campaign dashboards to generate actionable insights.
• Report performance and insights to stakeholders on a weekly/monthly basis.

• Optimization & Experimentation

• Conduct A/B tests on creatives, copy, audience segments, and landing pages.
• Optimize bidding strategies, audience targeting, and conversion paths.

• Collaboration & Stakeholder Management

• Liaise with creative teams for ad assets, product managers for USPs, and eCommerce teams for product availability/pricing.
• Work with media agencies, ad tech partners, and influencers when required.

Key Requirements:

• Education:

  Bachelor's degree in Marketing, Business, Economics, or related field.

• Experience:

  3–5 years of experience in performance marketing, ideally within FMCG, D2C, or eCommerce sectors.

• Technical Skills:

• Hands-on experience with platforms like Google Ads, Meta Ads Manager, Amazon Ads, and DSPs.
• Proficiency in Google Analytics, Data Studio, and Excel/Sheets.
• Knowledge of conversion tracking (e.g., GTM, pixels, UTM tracking).

• Soft Skills:

• Strong analytical and data interpretation skills.
• Self-starter with a growth mindset and performance-driven approach.
• Excellent communication and project management skills.

Preferred Qualifications:

• Experience with FMCG or CPG brands.
• Understanding of omnichannel attribution and offline/retail uplift measurement.
• Familiarity with D2C platforms like Shopify, WooCommerce, or marketplaces like Amazon, Flipkart, Nykaa, etc.