Performance Ads Creative Manager

Performance Ads Creative Manager

Location: Gurugram, Haryana (In-Office)

Job Type: Full-time

Experience 1-3yrs

About the Role:

Performance Ads Creative Manager

Key Responsibilities:

Creative Development & Execution

• Develop engaging and conversion-driven ad creatives (static, video, GIFs, and copy) tailored for different performance marketing channels
• Take complete ownership of video ad production – pre-production (script writing, storyboarding), production (set, actors), and post-production (editing & finalization)
• Collaborate with designers, video editors, and performance marketers to ensure creatives align with brand guidelines and campaign goals
• Stay up-to-date with the latest creative trends and ad formats across all performance platforms
• Run A/B tests on creatives, headlines, and messaging to optimize ad performance

Performance Analysis & Optimization

• Track, analyze, and report on creative performance using platform analytics and third-party tools
• Identify key trends, insights, and creative learnings to continuously improve ad performance
• Work closely with performance marketing and growth teams to iterate and refine creative strategies based on data-driven insights
• Optimize creatives based on engagement metrics, click-through rates (CTR), conversion rates, and return on ad spend (ROAS)

Collaboration & Strategy

• Partner with the paid media team to align creatives with audience targeting and campaign objectives
• Conduct competitor analysis to benchmark performance and identify creative opportunities
• Build and maintain a creative testing roadmap to maximize the efficiency of ad spend

Requirements

• 1–3 years of experience in performance marketing content creation or a similar role
• Strong knowledge of Meta Ads, YouTube Ads, LinkedIn Ads, and Twitter Ads, including creative best practices
• Experience with performance marketing analytics and tools (Google Analytics, Meta Business Manager, LinkedIn Campaign Manager, etc.)
• Proficiency in creative tools like Canva, Figma, Adobe Suite, or video editing software is a plus
• Excellent copywriting skills with the ability to craft compelling ad messaging
• Strong analytical mindset with the ability to interpret data and translate it into creative improvements
• Experience running A/B tests and iterating creatives based on performance insights

Nice to Have

• Experience working in a fast-paced, high-growth startup environment
• Knowledge of programmatic advertising and other performance channels
• Familiarity with generative AI tools for content creation

Why Join Us?

• Work with a data-driven, high-impact marketing team
• Be at the forefront of creative innovation in digital advertising
• Competitive salary and benefits package
• Growth opportunities in a rapidly scaling company